Adobe Chief Scott Belsky

Most of us will be familiar with Adobe and the huge impact they’ve had over the last few decades with regards to digital artistry and design.

It’s no wonder that when Scott Belsky, the Chief Product Officer at Adobe (otherwise known as the guy in charge of any new changes or features to Adobe’s products) speaks out on NFTs, the crypto market listens intently.

Scott posted the following on Twitter:

“crypto art (and #nft’s generally) are likely the greatest unlock of artist opportunity in 100+ years. this isn’t a suboptimal/fringe version of real-world art economy, it is a vastly improved one.”.

Quickly followed by this:

“(1) they cannot be counterfeited, (2) provenance is based on past owners listed/factual history, not gallery spin, (3) scarcity is transparent, (4) easily portable and liquid, (5) more meritocratic, (6) mind-blowing and multi-media, and (6) yes, you can display on wall digitally.”

He then replies to a few commenters on his original and secondary Tweet and shares some further thoughts that are quite interesting, so definitely worth checking out…

But what does this all mean?

Well, in short, it means that Adobe’s Chief Product Officer is wholly on-board with the concept of NFTs and believes that it is a giant leap forwards not only for digital artistry, but for artists themselves as the original creators would earn further royalties for all secondary sales of their NFT.

We may see Adobe programs like Illustrator and Photoshop get some new tools that could help NFT-centric artists to hone their craft and create even more beautiful pieces of art.

I for one will be keeping a close eye on the next releases for both Adobe Illustrator and Adobe Photoshop and may end up avidly reading their release notes in bed with a nice cup of tea instead of the latest novel I’m procrastinating.