TALENTIDO

Introduction

Problems with sports recruitment

The basic and the most important asset of sports is the player or the athlete. They form the founding blocks of every sport, in conjunction with other intangible assets such as agents, leagues etc to form what is known as the sports value chain.

In addition, there are ` sponsors, merchandising partners, broadcasters, fans and other sources of revenue that make up the total income streams in sport. Hence, credible data and information are quintessential for all to trust and function smoothly with confidence.

Unfortunately, the current scenario is such that lack of credible information often lead to inefficiencies in sports recruitment and transfers. As a result, buying clubs are paying unfair prices for player transfers, often in lost money during transfer completion, failed transfers and even lost opportunities for players.

The sports industry and its games have become a global business, courtesy the tech revolution. There are now more players looking for clubs than clubs have vacancies. This anomaly created a whole new market of scouts and agents and where players are left almost powerless and at the hands of those agents.

As more players are coming onto the market, the financial assets of the sports industry are also growing. However, it currently delivers only to its top performers, as only the latter is subject to credible data, with live coverage and access to information. In other words, only the top echelons of the player fraternity get to reap the benefits of the prolific growth of the sports industry at the moment.

The irony is that the modest players and clubs, who form the backbone of the sports industry, lag behind due to lack of basic infrastructure and information. The present system does not work for 95 per cent of the players involved or the backbone of the sport. Agents and scouts want to capitalise big with talented players and top clubs and hence pick only the top 2 or 3 players on the pitch or court. 

talentIDO

Besides, there is no effective and trusted way for sports professionals to find, connect and transact with each other and no sport database that provides credible information on all levels. The information is currently scattered across associations, leagues and official club sites. Moreover, the information is not available in a standardised format.

This affects the distribution of funds. As there is scarce information on players, the intermediaries have even more power in handling transfers. Not surprisingly, allegations of fraud and money laundering are common.

Digital Talent Development Platforms Incentivizing Sports communities

Digital talent development platforms are incentivising sports communities in multiple ways because they provide every athlete with a prospect to find a club, camp or trial and to show his or her potential. In other words, these platforms give power back to the players who deserve it. The digital talent development platforms provide an ecosystem where players are rewarded for their performance.

Some of the existing problems faced by the sports industry with respect to talent development and management can be solved by the use of blockchain technology. Blockchain is a public ledger or a record book where every single input or transaction is recorded. Cryptography makes the ledger irreversible.

Moreover, blockchain not only stores data but also executes them using programs or automated protocols called smart contracts. These contracts validate conditions and execute the procedure of the contract punctually, cost-effectively and with much lesser risks.

As blockchain technology eliminates middlemen or intermediaries, the sports industry can use this decentralised technology to eliminate false data and provide credible information with less errors. The technology will also help in less duplication of data and minimal human intervention, thereby leading to much lower costs. 

The TalentIDO way

At its most basic level, the TalentIDO platform involves a creation of different sports marketplaces with a singular technological solution. It is building a system that will move professional transfers of talents online and where a complete sports value chain can tap into the upcoming tokenised market.

The TalentIDO platform will offer a set of tools and protocols for simple white-label tokenisation and sports identity verification and certification of all levels of sports. The online marketplace for all team sports will connect clients to a broad network of professionals and help find new opportunities. 

Use Cases

TalentIDO will build and implement its technological solution into an already built infrastructure in the form of a football marketplace called Fieldoo.com, which is also serving as its sports marketplace use case. 

TalentIDO will exclude the trust issue of users from Fieldoo.com and replace it with a blockchain-based solution to ensure high credibility of information provided to the users. This will also serve as an example for all other sports marketplaces, through which TalentIDO will provide all the participants of the sports ecosystem simple tools for industry tokenisation on a wider scale. 

On the Fieldoo.com platform, players, intermediaries and clubs get to create their own respective profiles and Fieldoo.com transforms a centralised network of data into a social community, thereby letting the user to control and influence over his or her profile success. 

Players can contact agents or find and apply on an opportunity on the Fieldoo.com marketplace. The opportunities can be vacancy in a club, a trial or a camp or even an academy to train and improve his or her skills. 

The agents or intermediaries can search and contact any player on the platform while clubs can get a better view of the market and get players on trial. Other use cases include buying subscription, paying for an event, creating avatar, advertising services on the platform, verifying sport data and official payment method for online transfer. TalentIDO is upgrading Fieldoo.com with blockchain technology and with TalentIDO sports passport and online transfer solution. 

The Team

The TalentIDO project is fully backed by a professional and talented team with proven accomplishments. The two founders are Klemen Hosta and Hendrik Klein. Hosta, an economics graduate who was also a national junior champion and a member of the Slovenian national table tennis team, is also the COO along with Aashish Khanna. 

Klein is the youngest person in Europe to have acquired a bank at the age of 27 years. He also founded and ran his own Swiss investment management company and successfully took it public in 2014. In the same year his investment management company acquired 100% of the luxury Italian shoes company Bruno Magli in Bologna. He helped to sell the brand to New York based Neuberger Berman (asset management spinoff Lehman Brothers) at 28.5m Euros. In 2015 they signed a sponsoring & licensing shoes contract with Manchester United and in 2017 with the NBA. 

The CFO of TalentIDO is Philippe Strittmatter, who has turned his passion for football into a career. He is the current director of Swiss Football Agents Association and has recently become a partner at Footuro AG, a Zurich-based football agency. 

The CMO is Arno Sardelic, who is an experienced blockchain entrepreneur and has more than 20 years of board and shareholder level experience. He is also capable of hands-on execution of projects. 

Conclusion

Finding, recruiting and retaining talent is a global challenge that is especially relevant in sports. Sports clubs and national federations often see potential assets escape due to inefficiencies in the system. A proper solution for talent identification and development is long overdue.

The solution should give power back to the players to prove their potential instead of being left at the hands of the agents and intermediaries, which is currently the case. TalentIDO offers an ecosystem for these players and performers where they are rewarded for their performance. As mentioned earlier, the goal is to revolutionise talent recruiting, promotion and transfer. 

TalentIDO’s solution relies on smart contracts that are responsible for the entire cycle – from player discovery through the creation of the contract for the transfer or the transfer itself. It is all done automatically without the need for the two parties to trust each other.

This will ensure equal opportunities for all players, as it not only cuts short the transfer chain but it also limits the influence of middlemen and puts the athletes in the spotlight. It provides a level-playing field for every player, regardless of his or her location, financial condition or social status. 

Hopefully, you have enjoyed today’s article. Thanks for reading! Have a fantastic day! Live from the Platinum Crypto Trading Floor.

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