The market for NFT rarity tracking platforms experienced rapid expansion throughout 2022 and is poised for substantial growth through 2029, demonstrating an impressive compound annual growth rate (CAGR) over the forecast period. This growth trajectory underscores the increasing importance and adoption of NFTs across various sectors, driving demand for sophisticated platforms that can accurately assess and quantify the rarity of digital assets. As the NFT market continues to evolve and expand, fueled by growing interest from both collectors and investors, the role of rarity tracking platforms becomes increasingly pivotal in facilitating informed decision-making and enhancing market transparency.

Understanding NFT Rarity Tracking Platforms

An NFT rarity tracking platform is a digital service that records, estimates, and determines the rarity and uniqueness of non-fungible tokens (NFTs) within blockchain networks. NFTs are virtual assets that prove ownership or authenticity of digital or physical items. The rarity of an NFT often increases its value. These platforms offer tools and analytics to help users track the rarity of NFTs they purchase based on factors such as the number of editions, attributes, historical trading data, and community interest. These platforms provide collectors, investors, and creators with insights into the limited supply of NFTs, enabling them to make more informed decisions about buying, selling, or holding these assets. They use algorithms, data visualization tools, and community inputs to determine and display the rarity level of NFTs, assisting users in finding rare or specific tokens among the numerous NFTs available in the market.

Market Growth Driven by Rising NFT Popularity

The NFT rarity tracking platform market has been rapidly growing due to the increasing consumption of NFTs across various industries. These platforms offer unparalleled services by providing technology tools that distinguish digital collectibles from common media, making them rare and more marketable. A major driver of this market expansion is the rising popularity of digital tokens, art, and gaming. NFTs have revolutionized digital asset ownership and trading, creating a demand for niche platforms that can accurately determine the rarity of these digital collectibles. As the number of artworks and digital creations increases, artists, creators, and developers who use NFTs to monetize their work will require robust tracking systems. Moreover, the NFT market presents investment opportunities that attract speculators, leading to high demand for platforms that help investors and collectors identify excellent investment prospects.

Impact of COVID-19 on the Market

Market Growth Hampered by Pandemic Due to Widespread Lockdowns and Supply Chain Disruptions

The global COVID-19 pandemic has had a significant impact, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden growth in CAGR reflects the market’s recovery and demand returning to pre-pandemic levels.

The NFT rarity tracking platform market was negatively affected by COVID-19 for several reasons. The pandemic led to a drop in consumer disposable income, reducing demand for non-essential goods, including digital NFTs. Additionally, the shift to remote work and consumers’ focus on meeting basic needs decreased speculative investments in NFTs, particularly in emerging markets. Logistical constraints and supply chain disruptions also hindered the creation and distribution of NFTs, slowing market growth. The unpredictability of the pandemic’s duration and severity created uncertainty among investors, leading to reduced interest and funding in NFT projects. These barriers and uncertainties significantly slowed the market’s growth rate.


The market for NFT (non-fungible token) rarity tracking platforms is experiencing notable trends influenced by the stable elements of digital assets and blockchain technology. Several significant trends are distinguishing this sector. One key trend is the increasing use of advanced data analytics and AI-driven algorithms in NFT rarity tracking systems. These platforms are leveraging cutting-edge technologies to evaluate and quantify scarcity, providing users with critical statistics on the rarity and uniqueness of virtual collectibles.

Key Trends in NFT Rarity Tracking

Advanced Data Analytics and AI-Driven Algorithms

Platforms are now utilizing sophisticated data analytics and AI algorithms to assess and determine the rarity of NFTs. This technological advancement supplies users with valuable insights into the rarity and exceptional qualities of digital collectibles, enhancing their decision-making capabilities.

Interoperability and Cross-Chain Compatibility

Interoperability and cross-chain compatibility have become crucial for NFT rarity tracking technology. With numerous blockchains hosting NFTs, the demand for platforms that can seamlessly monitor and analyze NFT rarity across different blockchain ecosystems is increasing. This capability ensures comprehensive rarity tracking and analysis, regardless of the blockchain on which the NFTs are based.

Community-Driven Features

NFTs with community-driven features are gaining popularity within the NFT rarity tracking platform market. These platforms are fostering communities of collectors, artists, and enthusiasts, facilitating discussions, collaborations, and the sharing of perspectives on NFT rarity metrics. This community engagement enriches the user experience and promotes a deeper understanding of NFT rarity.

NFT Rarity Tracking Platform Market Segmentation

By Type


Cloud-based NFT rarity tracking platforms offer the advantages of accessibility and scalability. Utilizing cloud infrastructure, these platforms maximize reach and provide distraction-free operation, making them ideal for users who value mobility and the ability to access the platform from anywhere with an internet connection.


On-premises NFT rarity tracking platforms are installed and managed by organizations themselves. This approach offers greater control and flexibility over the platform’s type, hardware, and software specifications. Organizations that prioritize security may opt for on-premises solutions, as they retain control over their data and can implement the security tools that best meet their needs.

By Application

Large Enterprises

Large enterprises utilize NFT rarity tracking platforms to diversify their investment portfolios and explore new revenue streams within the rapidly expanding NFT market. These companies often have substantial portfolio holdings and seek to employ rarity tracking platforms to identify exclusive and potentially valuable digital assets.

Small and Medium Enterprises (SMEs)

SMEs are also finding value in NFT rarity tracking platforms as a means to enhance brand awareness and engage with their target audience in innovative ways. NFTs enable small and medium-sized businesses to connect with their customer base at a grassroots level, fostering community engagement and distinguishing themselves in competitive markets.


The rising popularity of NFTs is the primary driver behind the growth of the NFT rarity tracking platform market. The increasing adoption of NFTs across various industries such as art, gaming, sports, and entertainment has created a demand for platforms that help users identify the rarest NFTs available. As more artists and brands embrace NFTs as legitimate tools for digital content monetization, the need for effective rarity detection becomes increasingly critical. Given the overwhelming number of digital assets on NFT marketplaces, there is a pressing need for centralized and systematic evaluation of NFT rarity. Rarity tracking platforms offer a unique solution for collectors and investors to assess the scarcity and rarity of NFTs across different venues. NFTs have emerged as a new investment category, with some digital assets selling for millions at auctions. Investors, in particular, seek methods to discover undervalued or rarely seen NFTs that could significantly appreciate in value over time. Rarity tracking platforms provide valuable information to help investors make informed decisions in the NFT market, enhancing their investment strategies.

Gamification and Collectibles Culture to Expand the Market

The gamification of NFTs and the growing interest in digital collectibles have increased the demand for platforms featuring ranking systems, badges, and rewards for collecting rare NFTs. Rarity tracking systems enhance the gamification experience by creating a competitive environment for the rarest digital items and offering a way for players to showcase their collections. Blockchain technology ensures transparency and immutability, making it impossible to counterfeit NFTs. Rarity tracking platforms utilize blockchain data to authenticate digital assets and create a trusted purchasing environment for users. These platforms enhance the credibility and trustworthiness of the NFT ecosystem by providing clear criteria and transparent analyses.

Restraining Factors

Data Integrity and Transparency to Impede Market Growth

Trust is crucial in any marketplace, and it is especially vital for NFT rarity tracking platforms. However, the reliability and transparency of data pose significant challenges to market growth. NFTs, being digital assets stored on blockchains, rely on data from these blockchains for rarity evaluation. Errors or misleading information can undermine the overall reliability of rarity assessments. Additionally, the lack of detail in some blockchain networks can make it difficult to verify the provenance and ownership history of NFTs unambiguously. This uncertainty can hinder the accuracy and trustworthiness of rarity tracking platforms, potentially impeding market growth.


Market Domination in North America Due to Extensive Consumer Base

The market is segmented into several regions, including Europe, Latin America, Asia Pacific, North America, and the Middle East & Africa.

North America has emerged as the leading region in the global NFT rarity tracking platform market. The region boasts a highly active innovation ecosystem in blockchain technology and cryptocurrency advancements. With technology hubs like Silicon Valley in the U.S. and Canada’s growing crypto communities, North America holds a prominent position in digital currency and blockchain technology. This robust technological infrastructure supports the development and adoption of NFT rarity tracking platforms. Additionally, North America has a dynamic and wealthy community of NFT owners and creators. From digital artists to gaming enthusiasts, the region’s talent pool contributes to the creation of platforms that analyze NFT rarity.

Key Industry Players Shaping the Market through Innovation and Market Expansion

The NFT rarity tracking platform market is heavily influenced by key industry players who drive market dynamics and shape consumer preferences. These major players have extensive retail networks and online platforms, providing consumers with easy access to a wide variety of options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, thereby driving product adoption. Moreover, these industry leaders continuously invest in research and development, introducing innovative designs, materials, and smart features in NFT rarity tracking platforms to meet evolving consumer needs and preferences. The collective efforts of these key players significantly impact the competitive landscape and future trajectory of the market.

List of Market Players Profiled

  • BitDegree (Lithuania)
  • OpenSea (U.S.)
  • DappRadar (Lithuania)
  • Rarity Sniffer (U.S.)
  • Etherscan (Malaysia)
  • (Hong Kong)

Industrial Development

September 2022: OpenSea, a leading American online marketplace for non-fungible tokens (NFTs), introduced a tool called OpenRarity. OpenRarity is designed to track the scarcity of NFTs and serves as an open, transparent, and reproducible standard for NFT rarity assessment.

Report Coverage

The study includes a comprehensive SWOT analysis and provides insights into future market developments. It explores various factors contributing to market growth, examining a wide range of market categories and potential applications that could influence its trajectory in the coming years. The analysis considers both current trends and historical milestones, offering a holistic understanding of the market’s components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods for a thorough analysis. It evaluates the impact of financial and strategic perspectives on the market. Additionally, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.