After nearly 10 months since its inception, the ticketing division of the renowned United States sports magazine, Sports Illustrated, has revealed plans to migrate its nonfungible token (NFT) ticketing platform, known as “Box Office,” from the Polygon blockchain to Avalanche.


In a significant announcement on February 20, SI Tickets disclosed a strategic partnership with Ava Labs, the team behind the Avalanche network. This collaboration aims to empower the NFT ticketing platform to leverage the Avalanche blockchain for minting their NFT tickets. Additionally, Avalanche will play a pivotal role in assisting Box Office in the transformation of event tickets into dynamic content, fostering enhanced engagement opportunities with event attendees.

Launched in May 2023, the NFT ticketing platform made its debut on Polygon, aiming to offer event organizers a platform to provide their guests with exclusive perks. These benefits included expedited entry passes, drink coupons, and pre-event music downloads, enriching the overall event experience. Additionally, holders of NFT tickets could unlock post-event video content and other rewards linked to their ticket purchase.

In a recent statement, CEO David Lane of SI Tickets revealed the company’s decision to transition from Polygon to Avalanche for minting its NFT tickets. While acknowledging the previous partnership with Polygon, Lane emphasized the strategic move towards Avalanche, citing the latter’s robust resources, advanced technology, intellectual capital, and market leadership as pivotal factors driving the collaboration forward.

Lane further elaborated on the myriad benefits of integrating NFT technology into ticketing systems. He highlighted that traditional tickets often lose their utility once scanned at event entrances, rendering them essentially worthless and destined for disposal. However, NFT ticketing presents a paradigm shift in this regard. According to Lane, NFTs transform the barcode from a mere entry pass into a catalyst for engagement and activation among various stakeholders, including event organizers, venues, performers, sponsors, and attendees. This innovation promises to revolutionize the ticketing experience by fostering deeper interactions and connections throughout the event ecosystem.

In response to inquiries regarding the intersection of NFTs and sports, Lane underscored the burgeoning NFT sports market’s ability to pique interest and draw sports enthusiasts into the Web3 realm. He expressed confidence in the market’s ongoing expansion, foreseeing continued growth as fans increasingly recognize the value inherent in NFT offerings.

Lane emphasized ticketing as a pivotal use case for driving widespread adoption of NFTs and blockchain technology. He extolled the myriad benefits of blockchain-based ticketing, asserting its applicability not only in sports but across the entire spectrum of live events.

According to Lane, blockchain-based tickets empower event organizers to engage with guests through curated content, which can be monetized to create additional revenue streams and opportunities. Moreover, guests stand to benefit from enhanced access to exclusive content and rewards, further enriching their event experience.