Ubisoft Facing Backlash

Ubisoft, a well-known gaming company for many reasons both good and bad, is facing a major backlash from the community following the announcement and release of a video on YouTube of its new NFT project ‘Quartz’.

Quartz acts as a self-contained NFT marketplace for assets within Ubisoft’s game library such as Ghost Recon Breakpoint. However, on its YouTube video, one of the top comments reads:

“To me, this is a blatant signal that you’re just milking the Ghost Recon franchise for literally every cent while putting in minimal effort into the actual game itself. Not playing a GR game in the future if there’s this level of degeneracy in the team… You took a solid franchise and absolutely made it a laughing stock”

The comment above has over double the number of likes than the video itself, and it seems a vast majority of the viewers agree with its sentiment.

Ubisoft has a bit of a history of incomplete, glitchy, and sometimes even just unplayable games, and for the community to be given ‘Ubisoft Quartz’, which at the end of the day is just another way for Ubisoft to potentially milk money from the community under the guise of ‘doing it for the players’, is just another kick in the teeth.

As a gamer, I had thoroughly enjoyed Ghost Recon, from the original Ghost Recon all the way up to Ghost Recon: Future Soldier. But for this to be the direction that Ubisoft is taking Ghost Recon in, rubs me up the wrong way as well. Tom Clancy, may he rest in peace, would likely be ashamed that instead of putting the time and effort into ensuring the games of his namesake are the best they can be, Ubisoft are trying to create yet another means of undeserved income.

It’s clear that the community is having none of it. I’m all for NFTs being used in games and promoting trade between players so that they can monetise their efforts, but for Ubisoft it seems the community is very much expecting those that employ NFTs to have their house in order first.

Release great content that works, care for your community, and they’ll probably support your NFT endeavours.