IQONIQ is a new digital fan engagement platform that exclusively targets the world of sports and entertainment. It provides its users with an all-in-one solution for their needs, providing aggregated content from other platforms, unique features including in-app games, special star interactions, loyalty programmes, merchandising, ticketing discounts, and more.


IQONIQ has announced it has entered into a €100 million capital funding agreement with the Luxembourg based investment corporation Lux Media Investments to secure the companies continuous development and global expansion.

CEO of IQONIQ Kazim Atilla spoke after the announcement and said

“We are very pleased to have secured a financial partner with exceptional experience and know-how in the media industry for IQONIQ. The challenges that have come this year with the pandemic have in many ways, reinforced and supported our vision to bring fans closer to their stars, no matter where they are in the world. With this new investment, we will be able to continue our growth alongside new partners and accelerate our plans to revolutionise the world of fan engagement.”

Mr. Kazim Atilla is spot on with his sentiment saying, with the world suffering from COVID-19 and the sporting world coming to a standstill which only recently started up again in a very tentative way. Digital fan engagement is crucial not only for the business or organisation but for the fans and Sporting Icons to stay connected and motivated.

Piet Saarloos, President of the Lux Capital Corporation, also commented after the official announcement not only to confirm the message left by Kazim but also to draw on the point of the revolutionary nature of IQONIQ he added,

“From our first conversations with IQONIQ’s leadership team in June 2019, it became clear that IQONIQ will become a real gamechanger in digital fan engagement, presenting unique opportunities for the sports and entertainment industries. With the experience of our Lux Media Investments team, we see great synergies between our expertise and theirs, and we look forward to helping IQONIQ take the next steps on this incredibly exciting journey.”


IQONIQ’s recent major funding announcement comes after six months of hyper-growth. One remarkable thing is that this growth has been during the current and ongoing global pandemic. During this phase, IQONIQ has secured prominent high-profile Advisory Board as well as formalising partnerships with rights-holders such as Euroleague Basketball, Olympique de Marseille, AS Monaco, North Carolina FC and the Drone Champions League.

IQONIQ is going from strength to strength not only securing 100 million Euro’s but is also currently in advanced negotiations with more than 175 rights-holders from the world of sports and entertainment. These include the major clubs from the big five European football divisions, as well as world-leading clubs and leagues in baseball, cricket, rugby and motorsport.

The IQONIQ platform is due to launch in September 2020.

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